ORM: Online Reputation Management Course
- Course level: All Levels
About Course
ORM name itself express that making reputation online. This course is designed to make you understand how to make positive image online for you or your business. You will know how to fix your negative reviews & how to get more & more positive reviews so that a trust is build to your customers.Description
Reputation is an important thing. Either it is for a brand or for an individual it mattes a lot. Most consumers trust online reviews before purchasing a product or availing service. When a potential customer searching for your website if they find a positive review then they purchase a product. If customers see the negative review it will impact your business.
Create a good reputation online for your business so that it make a good impression to your potential customer or whoever look your reviews online. This ORM course will help you in creating positive image of you or your brand.
You will learn:
- How to create a reputation of a brand or individual from scratch
- How to recover a bad reputation
- How to Maintain the reputation of a brand or individual
With this course you will understand how to impress your potential customer or business. By the end of this course you will have complete knowledge of ORM & you will be able to make positive impact on your consumers.
Enroll now & start creating a good ORM for yourself or your business.
What Will I Learn?
- Manage an organization’s or individual's online reputation
- Apply reputational management principles to manage online issues and crisis
- Build a strong reputation online to engage your audience
- Sharing an online reputation on social media & brand awareness
Topics for this course
07h 30m
Corporate reputation in the digital age
In this module, you will: identify what a corporate reputation is and why it is important
examine how the digital age has affected reputation management
identify the types of reputational risk that exist online and the difference between an issue and a crisis
Reputation and participatory culture
In this module you will: we'll explain what participatory culture is and why it is important
utilize the audience as co-creator of the story and brand
recommend ways in which to build a strong participatory culture
How online has changed the media cycle
In this module, you will: learn to examine how the traditional media cycle has changed and the broader definition of who ‘the media’ is now
explain how online reputation affects offline reputation and whether an organisation can separate the two
Managing reputation online
In this module, you will: learn to examine how to build a reputation – conversation and coverage
demonstrate how to protect a reputation in times of adversity
monitor our reputation and act on issues
Protecting a Reputation: when it goes wrong, crisis response
In this module, you will: learn to identify ways to embrace online negativity/criticism
explain how to respond to a crisis online
debrief after a crisis and evaluate your response
Best practice of reputation management
In this module, you will: learn to examine how ethics relates to corporate reputation
articulate how to be authentic and speak ‘beyond the corporate voice’
compare best practice in building a sustainable corporate brand online
About the instructor
Digital marketing training institutes, delivering quality instructor-led training and certifications for working professional and business owners since 2013
63 Courses
5 students
Material Includes
- 7.5 hours Live 1-to-1 Training
- 3 Practical Live Project Assignment
- 10+ Downloadable Study Materials
- Lifetime After Training Support
- Our LMS & Forum Access (1-Year)
- Certificate of Course Completion
Requirements
- No prior experience or knowledge is required
- Desire to make your brand reputation online
Tags
Target Audience
- Business Owner
- Professionals & Consultant
- Digital Marketer
- Brand manager
- Individuals who want to have impressive public image