Digital marketing is one of the fastest growing professions across many industries. Companies are continuously looking for strategies to reach their customers through Internet and the profession of digital marketing is a proven tactics for engaging users and increasing revenue of respective companies. This Training program will provide you with the background and professional techniques needed to become an expert digital marketer.
Now South Delhi has some best institutes when it comes to digital marketing. A simple Google search will provide you with lots and lots of Institute providing the course. But before joining any Institute keep these 4 things in mind always –
· Do they have Google certification?
· Do they record their online classes?
· Do they give any placement opportunity?
· Do they have any Q&A session?
These things are always important in long run before joining any Institute. Talking about Institutes providing all of these facilities is “CLICK PERFECT”. is based in south Delhi. It Demonstrates students with 17 imperative modules and with Advanced Program certification as well.
Highlights of the Institute –
· Classroom training from expert faculty having more than 6 years’ experience.
· Live projects for hand on learning.
· 100% Placement assistance.
· Advance digital marketing program certification on completion of the course with a hubspot certificate.
· Whatsapp group for students so that all students can get benefit of this and can share knowledge with each other and can ask question anytime
· Giving preparation for Google certified online exam.
· Intern opportunity available for every student here guaranteed.
· Free demo classes every Saturday and Sunday 9 pm onwards.
Course Program –
Introduction: The Digital Marketing landscape
· Where are we now? How did we get here? What's changing?
· Current trends, challenges and opportunities
· Digital Marketing Planning - a strategic approach
Search Engine Marketing (SEO and PPC)
· How search engines work
· Keyword research analysis and tools
· SEO: Link building techniques and how they help your rankings
· Pay-Per-Click advertising: the essentials
· Optimising your AdWords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI
· Improving landing page conversion rates
Social Media Marketing
· The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube
· How Instagram and Pinterest fit into the social media landscape
· The impact of Mobile Messaging Apps: WhatsApp&Snapchat
· Social listening and sentiment analysis
· Getting hands-on: Organising Social Media: internal structures/ responsibilities, work-flows
· A strategic approach to social media
· An overview of the email marketing today; what is it best for?
· The role of ESPs (email service providers)
· Segmenting your database: eCRM
· Increasing your open and click-through rates
· Email design & development do's and don'ts
· Mobile: the saviour of email marketing?
Web Analytics and Metrics
· Launching your website is just the beginning
· On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
· The analytics dashboard
· Conversion funnels and conversion rate optimisation (CRO)
· What to test and how to test
Marketing in a Mobile World
· The mobile landscape and its huge growth
· "There's an app for that" (and everything else)
· HTML5, responsive design and the mobile web
· Location-based services, augmented reality &wearables
Online Display Advertising
· The online/mobile display ecosystem: media agencies, publishers and ad networks
· Creative considerations: interruptive or permission-based?
· Programmatic advertising: the future of online/mobile display?
What's New? What's Next?
· A look ahead to the (near) future in Digital Marketing
How to commute?
Our institute is in South Delhi around these locations.
1. Rk Puram
2. Hauz khas
3. Lajpat nagar
4. Greater Kailash
5. Vasant kunj
All Students can commute through Metro as metro stations are available near our network Institutes or car as parking space is available near our Institute.
Benefits of the course:
· Essential digital marketing jargon, the key channels and the underlying principles
· How to put together a digital marketing strategy
· Integrated Search Marketing strategies
· Social Media marketing in a business context
· How to effectively plan your email marketing campaigns
· Online display advertising networks and banner formats
· Mobile apps, mobile web and location-based services
· Analytics: what to measure and how to manage
So where are you on your Digital Journey? Start enrolling and live your digital future.